The Golf Ad Network Web Publisher Agreement
This agreement sets out the Terms and Conditions applicable to web publishers participating in the Golf Ad Network online advertising marketplace. In order for an applicant's site(s) to be considered for participation in the Golf Ad Network marketplace as a publisher, and as a condition of continued participation, applicants must agree to the following Terms and Conditions. By filling out the Application Form and completing the registration process, applicants are indicating their agreement to be bound by these Terms and Conditions in their entirety. In the event an applicant, after joining the marketplace as a publisher, breaches or otherwise fails to comply with any provision of these Terms and Conditions the Golf Ad Network may terminate the participation of such publisher in the marketplace.
1 Golf Ad Network Channels
1.1 Channels. The Golf Ad Network will maintain a list of channels which provides in list form a list of advertising space according to the type of content on the websites of Client Publishers. The Golf Ad Network may change the list and content of the Channels from time to time at its sole discretion.
1.3 Advertisers. The Golf Ad Network will make the Channel List available to the public and to Client Advertisers and solicit Client Advertisers to place advertisements on the websites represented in the Channel List.
1.4 Delivery. The Golf Ad Network will store advertisements from Client Advertisers on computer systems and will obtain all necessary rights, licenses, consents, waivers and permissions from Client Advertisers to allow the Golf Ad Network to store and serve advertising materials of Client Advertisers on Client Publishers websites.
2 Golf Ad Network Marketplace
2.1 Marketplace. The Golf Ad Network provides web advertising services to website publishers and website advertisers and assists advertisers in placing their advertisements on the websites of publishers using a system called the Golf Ad Network Marketplace.
2.2 Right to Refuse. The Golf Ad Network reserves the right to refuse to accept any publisher at its sole discretion, as a member of the Golf Ad Network Marketplace. Publisher websites shall not contain (or have direct links to) any content deemed inappropriate by the Golf Ad Network at its sole discretion, which includes but is not limited to the following: content promoting the use of alcohol, tobacco or illegal substances; sex, pornography or adult-oriented content; violence, expletives or inappropriate language; content promoting illegal activity such as copyright infringement, racism, hate, mail fraud, spam, pyramid schemes, investment opportunities or other advice not permitted under applicable law; content that is libelous, defamatory, contrary to public policy or otherwise unlawful.
2.3 Ad Delivery. The Golf Ad Network will serve on Publisher's website certain advertising banners from Client Advertisers according to the Golf Ad Network Marketplace Procedures described below.
2.4 Procedure. The Golf Ad Network Marketplace operates according to procedures specified by the Golf Ad Network on its website, and the Golf Ad Network may change its Marketplace procedures from time to time at its discretion. As presently designed The Golf Ad Network Marketplace operates as follows: Client Advertisers specify a channel or ad space in the Golf Ad Network in which the Advertiser wishes to have its advertising displayed. The Golf Ad Network sorts all Client Advertiser campaigns targeting each ad space and delivers the banner to the web browser visiting the Client Publisher's website.
2.5 Site Information. Each client Publisher prepares basic site information describing its website and sends it to the Golf Ad Network website where the Golf Ad Network will make it available to the public and to Client Advertisers.
3 Reporting and Payment
3.1 Records. The Golf Ad Network will maintain records of the placement of advertising banners, reports of such placement will be available to the Publisher.
3.2 Payment. The Golf Ad Network will pay Publisher 50% of net advertising revenue received by the Golf Ad Network for advertising placed on Publisher's website, and the Golf Ad Network will retain 50% of the net advertising revenue for its services. The Golf Ad Network will pay Publisher only for months in which earned revenue exceeds $100 for the month. Revenue which is not paid to Publisher in any month will be credited to the account of Publisher and paid when accrued revenue exceeds $100.00 for the month.
3.3 Schedule. The Golf Ad Network will pay Publisher within 45 days after the end of the month (Net 45). Publisher must keep its payment address, email address and telephone number in their account current.
3.4 Discrepancies. Publisher must report any claims that the Golf Ad Network's report of ads served to Publisher's website are inaccurate to the Golf Ad Network within 30 days following the end of the month in which such inaccuracy is believed to have occurred. The Golf Ad Network will make reasonable efforts to resolve reported inaccuracies fairly. Resolution is at the Golf Ad Network's sole discretion and all resolutions are final.
4 Publisher Responsibilities
4.1 Publisher's Web Site. Only the legal website owner can apply to be a member of the Golf Ad Network Marketplace as a Client Publisher. The Publisher may only place advertising delivered by the Golf Ad Network on web pages owned or controlled by Publisher. Free hosting, community or redirection services are not permitted. Framed content pages are not permitted. Publisher must notify the Golf Ad Network whenever Publisher's content changes significantly.
4.2 Impressions. Impressions must be made available in the Marketplace at approximately a constant rate throughout each month.
4.3 HTML Code. Publisher must add Golf Ad Network-provided HTML code on designated pages within the Publisher's website. Publisher cannot make any changes to the code unless approved in writing by the Golf Ad Network.
4.4 Banner Size and Location. Publisher must place banners above the fold on a 800x600 screen. Banners must be viewable without scrolling, must be placed on a page with content.
4.5 Valid Impressions. Publisher may not use robots, spiders, auto-spawning browsers, auto reloading or any other method of generating artificial or fraudulent impressions.
4.6 Ad Space Pricing. The Golf Ad Network will set the minimum CPM (cost per thousand impressions) for each of the ad spaces in the Marketplace. The minimum CPM is the minimum price advertisers must pay if they specifically target the ad space.
4.7 Web Site Media Kit. Publisher shall provide basic information for its website for inclusion on the Golf Ad Network website as part of Publisher's Agreement. Publisher must add information such as URL and site demographics. The Golf Ad Network shall have the right to edit the information. Publisher hereby grants to the Golf Ad Network a non-exclusive, revocable, royalty-free license to use and display all such information on the Golf Ad Network website.
4.8 Co-operation. Publishers agree to co-operate with the Golf Ad Networks's reasonable requests for information to be used for auditing or similar purposes.
4.9 Proprietary Rights. Publisher shall not have, nor will it claim, any right, title or interest in any advertising content delivered by the Golf Ad Network (other than Publisher's own advertising content). Publisher is granted no license to the Golf Ad Network's advertising content, the name "Golf Ad Network, " or any derivative thereof, or any other trademarks, logos, copyrights, patents, trade secrets or other intellectual property rights which are owned or controlled by the Golf Ad Network and made available to Publisher in any manner.
4.10 Ad Blocking. Publisher may specify domain names (specific companies) from which Publisher wishes no banners to be served. Publisher may also view reports showing which campaigns have appeared on its website and can block specific campaigns from appearing again in the future by blocking the domain to which the campaign clicks through. The Golf Ad Network will use commercially reasonable efforts to block such banners and campaigns. Publisher agrees that the Golf Ad Network's ad blocking system is adequate to prevent unwanted or inappropriate banners from appearing on Publisher's site, and in no event will Publisher hold the Golf Ad Network liable for the content of any advertisement delivered to Publisher.
5 Marketing and Promotional Use
5.1 The Golf Ad Network Use. Publisher unconditionally authorizes the Golf Ad Network to use Publisher's name and logo on the Golf Ad Network website, in media collateral and in press releases.
5.2 Publisher Use. Publisher may use the Golf Ad Network name and logo upon obtaining written authorization from the Golf Ad Network.
6 Term and Termination
6.1 Initial Term. The initial term shall be for six months from the "Effective Date" unless terminated earlier as provided in this Section 6. After six months, the term shall be one month and shall automatically renew each month unless terminated by either party.
6.2 Termination. Publisher may discontinue participating in the marketplace after the initial term by providing 30 days written notice to the Golf Ad Network. However, Publisher has an obligation to fulfill any advertising campaign configured to run on their site in its entirety prior to termination. The Golf Ad Network may terminate a