All posts by: Golf Ad Network

by in Marketing Tips, Network News

Your Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them on social media, you have to be active on social networks to connect with your audience.

Whether you’re posting an ad on Facebook, an eye-catching product photo on Instagram or responding to followers on Twitter, you can use social media to attract new customers, increase revenue and create buzz about your brand. However, to experience these benefits, you need to know how to make the most of every post.

  • Learn how to choose the right social networks.
  • Get the secrets to create engaging content.
  • Find out how to build your audience.
  • Measure your social media performance .

The Golf Ad Network can be your guide to Social Media Marketing, and will give you the information you need to expand your following and grow your business with social media. Get the easy-to-follow tips and advice you need to join the conversation.

Partner article provided by Vertical Response. December 11, 2018.

by in Marketing Tips, Network News

Email Marketing turns 40: How it still benefits business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products and services, and ultimately drive business.

Email marketing has evolved significantly over the past four decades. When the internet, along with email, started to become more widespread in the 1990s, businesses of all types began sending hordes of email marketing messages, leading to an abundance of flooded inboxes.

Later that decade, in 1998, the Data Protection Act made it mandatory for email marketers to include the ability for users to opt out. That was followed by the CAN-SPAM Act in 2003, which laid regulatory groundwork for commercial emails in the U.S. Email continued to grow in popularity and became even more accessible in the 2000s with the rise of smartphones.

Today, more than 75 percent of the population uses email at least once per month, including more than 90 percent of internet users. This makes it one of the best ways to promote your business to potential customers.

Like most technologies that have become popular over the past 40 years, email marketing only keeps getting better and better. While spam remains a nuisance and can turn off some internet users, most people not only expect email marketing messages, they want them. In addition to driving revenue, email marketing messages can be helpful to customers as they decide whether or not to purchase a particular product or service.

Here are three of the top email marketing benefits for small businesses:

  • It’s low-cost. Email marketing campaigns don’t cost much to execute. In fact, setting up a basic email campaign yourself will only cost you a few minutes.
  • The return on investment (ROI) can be huge. Email marketing has a median ROI of 122 percent — that’s more than four times higher than social media, direct mail and paid search.
  • Measuring success is easy. It’s very easy to see how many of your emails were opened (and presumably read) as well as how many recipients clicked on a link within your message. This gives you a sense of which types of messages work well, and which don’t.

While email campaigns can be effective, they only work if you have willing recipients to send them to. Here are three quick and easy ways to get existing and potential customers to sign up for your email list:

  • Try website sign-ups. Include an area on your business website where visitors can enter their email address to join your list.
  • Use social media. You can also promote your email list using your social media accounts by linking to the sign-up page on your website.
  • Collect addresses onsite. If your business has a physical office or storefront, encourage customers to sign up when they’re onsite.

One of the main challenges of email marketing is deciding the types of messages to send. Here are six surefire ideas:

  • Welcome messages: This is a basic message welcoming those who are new to your email list. You may consider giving recipients a special offer as a “thank you” for signing up.
  • Promotional emails: These are emails that promote specific products or services, or any special sales you might be running.
  • Email newsletters: These messages are sent on a regular basis, typically once per month or every two weeks. They can include promotional messages as well as news about your business and industry.
  • New inventory emails: Just as it sounds, these are messages that promote new products or services your business is offering.
  • Reorder emails: These are friendly reminders sent to customers to let them know when it might be time to reorder a particular product.
  • Survey emails: Email can be used to collect various types of information about those on your email list, such as buying habits, or basic demographic information, such as age, sex and location.

Email keeps getting better with age. Because of its low startup cost and potentially huge return on investment, email marketing is a must for almost any type of business. In addition, the ability to track results and gauge the effectiveness of email campaigns make it an effective marketing tool. There’s no doubt that email should be a go-to resource in all business owners’ promotional arsenals.

Partner article provided by Vertical Response. October 18, 2018.

by in Marketing Tips, Network News

Design effective emails from head(er) to foot(er)

What to know about email header and footer design.

Email marketing is a great way to communicate with your subscribers, engage readers and improve conversion rates. Often, the first thing that comes to mind is the bulk of the email (the body), but there are other crucial parts to a successful email.

What is an email header? It’s the first thing people see when they open up your email. And, as with a date or a job interview, your header hopefully makes a good first impression. Good or bad, a header sets the tone for the rest of your email’s communication with your customers.

Things a good email header does:

  • Identifies your brand: Recipients have a clear idea who sent the email, and the header matches the “from” field in the email.
  • Simplifies information: A header is short and sweet for easy scanning and to get maximum attention.
  • Applies across campaigns: It works with many email campaigns and can be used across them for consistency.

Email header design elements to include:

  • Logo/business name: Besides reinforcing who the email is from, it improves brand retention; the more places your logo appears, the better.
  • “View in browser”: This is a link that allows people to see your email if it’s not showing up correctly in the application.
  • Navigation: While up to your discretion, navigation can help if you’re an e-commerce site and want people to explore promotions.
  • Images: Eye-catching images at the top can grab a reader’s attention; Keep in mind that if you want to have a versatile header, you’ll have to be careful that the image is one that can be used across email campaigns.
  • Preview: A preview line — like a second chance at the subject line — helps set expectations.
  • Links: Anything that can help users reach relevant pages or promotions easily.

Design tips:

  • Make the header short: It shouldn’t take up the whole screen because you want readers to be able to see some of the body of the email as well.
  • Keep it simple: It should be easy for readers to focus on the intended message of the email.
  • Mix and match: Feel free to try different designs, but once you find one you like, remember that consistency is a good thing. Let your brand form an image for readers so they know what to expect from your emails.
  • Don’t forget your newsletter: These tips can be applied to a newsletter header as well.

What is an email footer? It’s the last thing people see on your email, so essentially it’s your the last chance to provide value to your readers. Like the walk home on a date or the open questions at the end of the interview, you want to have something thoughtful to say to keep readers interested in learning more when the email is reaching the end.

Things a good footer provides:

  • Clarity: It’s easy to read, not full of unrelated information or complicated words.
  • Transparency: Readers understand what they’re being shown and why (think terms and conditions when they engage with a promotion).
  • Assurance: Puts people at ease because they have next steps and resources to go on their way.

Email footer design elements:

  • Contact info: Make it easy for people to find your website and physical address, and how to email or call should they require further information or help.
  • Additional resources: Links to social media, articles or products that pair well with your email subject.
  • Fine print: Put things like promotion details, copyright and links to your privacy policy.
  • Unsubscribe button: This should always be visible and in accordance with CAN-SPAM and GDPR legislation.
  • Links: Consider providing links to user profiles, a way for readers to sign up and an option to view the email in a browser

Design tips:

  • Minimalism: What makes the most sense to give readers at this point? If you’re telling them about an in-store event, maybe you don’t need to include articles or detailed terms and conditions.
  • Chronology: Put the information in order based on what’s the most important to your email and what you want recipients to see or take action on.
  • Color: Use a background color or padding for the footer so that it’s easy to tell that it’s separate from the body content.
  • Light text: They’ve already read your email and may need just a bit more to take action, so don’t surprise them with text-heavy paragraphs. Instead, take a look at what information you need to include and whether any additional links or copy would be useful.

When you’re building your next email campaign and trying to get the design just right, go beyond the body copy and take note of what’s happening above and below. Start and stop your emails simply, leaving your customers feeling informed, satisfied and, most of all, interested.

Partner article provided by Vertical Response. September 17, 2018.

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